Diffusion Theory

 Pioneers

Jack Dorsey, Evan Williams and Biz Stone were the pioneers of Twitter. They were assigned to work on the project in 2004 after Odeo’s plans of creating the first platform to support podcasts fell through. They set out to create an app that focused on words and thoughts, unlike previous apps that were focused on pictures. 

Early Adopters 

Some of the oldest Twitter accounts include cofounders Jack Dorsey (@jack), and Biz Stone (@biz) and Noah Glass, a software developer who helped Twitter be what it is. His username is (@noah). As well as (@crystal) who is the first woman to join the platform. Being the 15th person to join the platform. Other than that, no personal information is known about her. Number 18 is a user who went by (@adam) the account has since been suspended so not much is known about him either. These early accounts have massed thousands, sometimes millions of followers.  

Early Majority

While Twitter had a steady increase of users soon after launch, with celebrities' and politicians alike creating their own accounts. One event in particular really spread the word about Twitter. Just a year after its launch at the South by Southwest conference and festival in Texas, Twitter held a launch event where 7,000 people attended. Following that event Twitter's daily tweets went from around 20,000 to 60,000. 

Late Adopters 

Late adopters of the platform are going to be people who don't use social media. Typically this means people who are older and less versed in technology. They would not know how to navigate the platform. They also just wouldn't have any interest in the platform. But if they have a younger relative show them the ropes they would be more likely to join.

Laggers

Laggers are going to be people who refuse to learn how the platform works. Whether it is "too complicated" for them, or they pride themselves on being off all social media platforms. These people are just not going to care to join the millions upon milli9ons of users who use Twitter daily. But when these laggers join the platform they will see the positives of joining. They will have so much information at their fingertips, and a place to freely express themselves. While there are some negatives, that is the case with any social media platform. 

Sources

https://www.britannica.com/topic/Twitter 

https://www.oldest.org/technology/oldest-twitter-accounts/#:~:text=The%20oldest%20Twitter%20account%20ever,assigned%20user%20ID%20of%2012.

https://warwick.ac.uk/fac/soc/economics/research/centres/cage/manage/publications/advantage_aut_20_art6.pdf